Using video of the then-candidate’s announcement of his intenntion to run for president, Division 12 Media produced an online fundraiser Soundbyte for President Barack Obama’s campaign during the Obama ’08 Democratic primary. The Soundbyte raised an online minimum of $75,000 for the President’s campaign. It had a link to the campaign’s “Donate” page and an “Instant Message” tab which allowed contributors to communicate their thoughts to the President’s campaign staff. In addition, the Obama Soundbyte deployed a very effective survey poll with a real-time matrix count

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